Colors evoke emotions. Oftentimes, we associate colors with several aspects of daily life that we fail to see their significance, especially in increasing productivity and efficiency in the workplace. Little do we know that we can actually increase our outputs while at the same time reduce anxiety and stress levels by choosing the proper color palettes in your office structures without losing the aesthetic you want for your workstations.
In a recent study that seeks to determine the impact of colors in marketing, eighty-five percent (85%) of the respondents have cited that color was their primary criteria for choosing certain products, while eighty percent (80%) believed that colors increase brand recognition. For several years, many advertisers and corporations have meticulously selected their color schemes from their company logo, marketing materials and their structures to increase productivity and marketability.
While most people resonate with bright colors such as pink, purple, green, yellow, and the like in their personal style and aesthetics, these colors might not be the best fit for your working environment.
Red is commonly known as the color of love. It signifies heat, passion, and action. In the psychology of colors, red evokes a sense of urgency and is, therefore, best suited for spaces that require physical exertion. This color is great for meeting areas where the atmosphere needs to have energized discussions, innovative thinking, and physical interactions.
Note, however, that red also evokes feelings of aggression because of its ability to induce energy among individuals and may not be best suited for areas that require contemplation. Because of its inherent capacity to increase blood flow and heart rate, the color red should be used sparingly and is recommended to be used as an accent.
Blue is usually associated with the sky and the ocean and has a calming effect, especially in the lighter shades. Opposite to red, the color blue can actually help reduce heart rates and stress levels.
Fast-paced office environments whose employees are always out and about may benefit from having the color blue in the workspace because of its soothing effect by promoting a sense of tranquility. In addition, it is highly useful in maintaining focus and in activities that require mental strain, especially in repetitive activities such as accounting.
Yellow, which is usually equated to happiness, helps get the creative juices out. This is a great backdrop or accent for offices and industries that require out-of-the-box thinking.
Offices employing designers, creatives, and writers will benefit from having yellow in the workspace. Even a simple pop of yellow in the office background will go a long way in brightening the office, helping reduce boredom and brighten the spirits.
However, because the color yellow is relatively bright and is also quite reflective, it is also not advisable to use so much of it in areas with sufficient natural light and areas which are usually bright and airy.
White which reminds us of hospital walls often evokes a feeling of sterility and cleanliness. Although not very stimulating, it is likewise not very relaxing.
The use of while is mostly recommended with the healthcare industry and laboratories that require constant sanitation. It is also quite reflective and can sometimes cause eye strain, especially with offices with bright lights.
Black is not a very common backdrop for the office. However, this color has often been used as an accent. It is actually quite versatile and complements any type of color palette and can help emphasize focal points in the workspace aesthetics.
Black should also be used sparingly as this may cast a moody tone for the office although if integrated in the space design well can instantly add formality and sophistication.
Nonetheless, before deciding on any type of color scheme in the workspace, you have to understand that colors do have specific meanings and these meanings are either biological or learned. A person perceiving color instantly correlates and evaluates it in relation to his personal experience surrounding such hue.
Colors can help trigger moods and emotions but these are varied and will be dependent upon the person’s cultural background as well. It would be helpful to first consider all of these factors first before deciding to tear down or completely repaint that office wall.
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